I submitted my book proposal for Reenacting the Way (of Jesus) to multiple Christian publishers. I had been told the prowess of your publishing company determined your status as an author. If you wanted to get your message out, find a big publisher to market it well.
I knew my chances of landing a book contract were slim. Most Christian publishers are profit-seeking companies just like non-Christian publishing companies. They want authors who will sell thousands of books, preferably on pre-order. Since I don't speak to 100,000+ people annually via conference tours, church web broadcasts or radio programs, I don't have a big audience ready to buy books. So publishing my book runs a high risk for any company's bottom line. That's business. It makes sense. What doesn't make sense is the rejection letter I received from Moody Publishers.